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With Love, Since 1837: Anya Taylor-Joy Embodies Holiday Magic in Tiffany & Co.’s 2024 Campaign

Tiffany & Co. has cast a magical spell over New York City this season, unveiling its holiday campaign With Love, Since 1837, starring the ever-enchanting Anya Taylor-Joy. As the House’s ambassador, Taylor-Joy takes us on a cinematic winter journey, exploring Manhattan’s iconic skyline dusted with snowflakes and the warmth of tradition that has shaped Tiffany & Co. since its founding. Directed by Jonas Lindstroem, the campaign feels like a love letter to New York, capturing Taylor-Joy’s elegant strolls across the Brooklyn Bridge and stops at The Landmark on Fifth Avenue, each moment more captivating than the last.

In her signature charm, Taylor-Joy wears Tiffany’s HardWear collection, embodying a quiet strength and the spirit of connection. Each piece—from the bold Knot to the T by Tiffany, inspired by NYC’s architecture—reflects a timeless beauty that celebrates not only holiday moments but the bonds that last well beyond. The campaign’s still vignettes by Carljin Jacobs add a touch of nostalgia, revealing her adorned in iconic Tiffany pieces against a backdrop that sparkles as brightly as her jewelry.

Speaking on the experience, Taylor-Joy shared, “Tiffany & Co. is more than a jeweler; it’s a place where every expression of love is celebrated. New York City, especially in the winter, feels like the perfect backdrop for this story of love, tradition, and timeless elegance.” Launching October 31, the campaign is set to roll out across print, digital, and social media channels, inviting the world to celebrate a season of warmth, beauty, and enduring connections, all beautifully tied up in Tiffany Blue.

Credit 📷: Instagram Tiffany & Co

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Christina Henningstad Editor-in-Chief
Christina V. Henningstad is a fashion journalist and photographer based in Europe, known for her unique approach to storytelling through visuals and words. With a passion for uncovering the latest trends and capturing the essence of fashion, her work blends artistic vision with insightful commentary on the ever-evolving world of fashion.

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