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Tony Ward Couture SS25: A Dreamy Twilight Celebration


Tony Ward: The Master of Elegance and Detail

Tony Ward Couture SS25 Brings Twilight to Life. Tony Ward @tonywardcouture is a name synonymous with luxury and precision in couture. He was born into a family of designers. Later Ward transformed his family’s legacy into an international brand. Tony Ward is known for his intricate detailing and stunning designs. He creates pieces that celebrate femininity and timeless chic. 

His Spring/Summer 2025 collection, “Twilight Reverie,” presented on January 27 at the Palais de Chaillot in Paris, elevates his reputation as a designer who creates wearable art. Inspired by the golden hour, the collection captures the fleeting beauty of twilight with bold transformations and ethereal charm.


Twilight Reverie – A Collection Beyond the Eye

At 6:30 PM, as the golden hour bathed Paris, the runway became a stage for Tony Ward’s latest masterpiece. “Twilight Reverie” tells a story of transformation and renewal, where every piece celebrates the extraordinary craftsmanship of haute couture.

The collection explores the balance between grandeur and intimacy. From afar, the gowns exude elegance, but up close, the intricate details reveal the true artistry behind each creation.


Runway Highlights

  1. Exceptional Craftsmanship
    The collection featured stunning hand-embroidered details, shimmering crystals, and 3D silk organza. Unique techniques like pleated foils and raffia threads added layers of texture, creating designs that felt both innovative and timeless.
  2. A Palette of Twilight Hues
    Inspired by the hues of twilight, the collection features soft silver, gold, black, red, green, pink, and blue tones, blending seamlessly with metallics that mimic light and shadow.
  3. Luxurious Fabrics
    A special mix of satin duchess, silk, and in-house jacquard fabrics creates a luxurious foundation for the designs, while metallic accents add an edgy sophistication.
  4. Bold Silhouettes
    Figure-flattering cuts, structured designs, and voluminous gowns dominate the collection. Each piece strikes a perfect balance between dramatic grandeur and delicate refinement.
  5. The Grand Finale: A Show-Stopping Wedding Gown
    Tony Ward closed the show with a breathtaking wedding gown. With its dramatic train, intricate details, and reflective elements, it embodied the artistry and grandeur of haute couture. It was the perfect ending to a magical collection.

Tony Ward’s Signature Style

Tony Ward’s designs are rooted in his dedication to craftsmanship, creativity, and celebrating women. His work reflects:

  • Excellence in Craftsmanship: Every piece is a testament to Ward’s attention to detail, from hand-stitched embroidery to innovative fabric techniques.
  • Empowered Femininity: Ward’s designs highlight the strength and beauty of women, combining bold shapes with soft elegance.
  • Couture Innovation: By blending classic techniques with modern touches, he consistently redefines haute couture for today’s world.

Why Twilight Reverie Stands Out

Tony Ward’s Twilight Reverie isn’t just a collection—it’s a visual and emotional experience. The interplay of colors, textures, and silhouettes perfectly captures the fleeting beauty of twilight. Each piece tells a story, merging timeless elegance with cutting-edge design.

At Paris Couture Week, Twilight Reverie stood out as a celebration of light, shadow, and transformation. With this collection, Tony Ward once again proves why he is one of couture’s most admired designers, delivering wearable art that inspires and captivates.

Tony Ward proves that couture is where dreams meet craftsmanship.

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Ida Dahl

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