Dua Lipa Joins Chanel as the New Face of the 25 Handbag
Dua Lipa @dualipa has officially become the new face of Chanel’s latest handbag, the Chanel 25.
The Chanel 25 campaign, directed by Gordon von Steiner, is all about movement, music, and luxury. Set in New York City, the campaign video captures Dua dancing and singing along to She Drives Me Crazy by Fine Young Cannibals. With her signature energy and charisma, she makes this campaign one of Chanel’s most exciting yet.
Dua Lipa & Chanel – A Fashion Love Story
Dua’s relationship with Chanel isn’t new. Back in 2018, she wore the brand for a performance at the Grammy Museum, and since then, she’s often been spotted in Chanel’s most iconic designs, from runway looks to red carpet moments.
For Dua, this partnership feels personal. She still remembers buying her first Chanel bag after signing her record deal, a moment that symbolized her dreams turning into reality. Now, as the official face of the Chanel 25, it feels like a full-circle moment—blending her music world with high fashion.
The Campaign – Fashion Meets Music
This campaign brings together Chanel’s elegance and Dua’s fearless energy. Every detail is designed to capture movement and personality.
✔ Soft, lightweight quilted leather for a luxurious touch
✔ Medium and large sizes, each featuring a detachable clutch
✔ A sleek, versatile design that transitions effortlessly from day to night
Dua Lipa calls the silver version her “drug of choice”, loving its bold and futuristic appeal. The Chanel 25 handbagis not just an accessory—it’s a statement.
Why Dua Lipa is the Perfect Chanel Ambassador
Dua Lipa’s style is fearless, playful, and constantly evolving. She has a natural ability to blend classic elegance with edgy modernity, making her a perfect match for Chanel’s new vision.
✔ “I love experimenting with fashion. It’s a way to express who I am.” – Dua Lipa
✔ She mixes bold colors, textures, and silhouettes, keeping her look fresh and unexpected.
✔ The Chanel 25 handbag fits her lifestyle, offering both luxury and versatility.
Chanel has a history of working with strong, independent women, and Dua Lipa’s confidence, creativity, and individuality make her the ideal new face for the brand.
