The Sustainable Boots Everyone’s Talking About
On January 23rd at the Accor Arena in La Défense Katy Perry @katyperry returned to the French stage after six years with an outstanding performance at the Pièces Jaunes Gala. Fans were thrilled to see the pop icon again, and her appearance also spotlighted an exciting partnership between sustainable fashion brands Both @bothparis and Jeanne Friot @jeannefriot. Her shiny silver boots, part of Both’s SS25 collection, were a perfect blend of style and eco-conscious design, making a big impression both on and off stage.
Sustainable Fashion in the Spotlight
The Both x Jeanne Friot collaboration made waves during Paris Fashion Week AW25 Menswear. This project builds on their earlier designs for the Paris Olympics, where they created stunning XXL silver boots for a medalist rider.
This collection’s boots are a creative mix of classic craftsmanship and contemporary style, made from natural rubber and recyclable plastic. The standout piece? One can buy the Silver GAO Platform Knee Boots for €1,200 which combine eco-friendly luxury, comfort, and durability.
Katy Perry’s Silver Moment
Hours before the event, the Silver GAO Platform Knee Boots made their way from Jeanne Friot’s VISIONS show on the Alexandre III Bridge to a fitting with Perry in Nanterre. The pop star fell in love instantly, and the boots became the centerpiece of her dazzling full-silver look, styled exclusively by Jeanne Friot.
During her performance Perry singed her timeless hits. She captivated the audience with her voice and her message of embracing a more environmentally conscious future through fashion. Both and Jeanne Friot’s principles were perfectly reflected in the event, which was the ideal fusion of activism and entertainment.
Both: Redefining Footwear for a New Generation
French footwear brand Both have gained a reputation for reinventing rubber by combining artisanal expertise with minimalist, hybrid designs and innovative vulcanization processes. By incorporating recycled materials and noble leathers, Both creates footwear that balances style, sustainability, and comfort. Their inclusive sizing—ranging from size 35 to 45—ensures that their designs cater to a diverse audience, breaking down barriers in the fashion industry.
Jeanne Friot’s visionary approach complements Both’s ethos, resulting in a collaboration that speaks to the demands of today’s socially and environmentally conscious consumers. Together, they represent a new era of fashion, where inclusivity and sustainability are as important as aesthetic appeal.
A Night to Remember
Katy Perry’s appearance at the Pièces Jaunes Gala was more than a performance; it was a celebration of fashion’s potential to inspire change. By rocking Both x Jeanne Friot’s innovative boots, she showed how fashion can inspire meaningful change. You can catch the event on France 2 and France TV on January 28th—it’s bound to leave a lasting impression on fashion lovers everywhere.
Photo & Video Courtesy of PR • YOU @pr.you.consulting
