Paris, France — As the fashion world’s eyes turn to the City of Light each season, Paris Fashion Week continues to reign as the ultimate stage for innovation, artistry, and sartorial excellence. Recognized globally as one of the “Big Four” fashion weeks alongside New York, London, and Milan, Paris has long been the birthplace of haute couture and the proving ground for both legendary fashion houses and emerging talent.
This year, Paris Fashion Week reached new heights of diversity and creativity, as Production Paris Fashion Air brought together 25 designers from 22 countries, marking one of the most ambitious and culturally rich editions to date. Over three days, audiences witnessed a remarkable showcase of couture, craftsmanship, and artistic dialogue between East and West.
The official Paris Fashion Week, organized by the Fédération de la Haute Couture et de la Mode , sets the global standard for fashion excellence. According to Vogue, Paris Fashion Week attracts thousands of industry professionals, press, and fashion enthusiasts from around the world, generating significant cultural and economic impact.
Day 1 — October 1: Vietnam Takes the Spotlight
The opening day was largely dedicated to Vietnam, setting the tone for an extraordinary week.
The event began with the launch of GVLUX, a new brand that presented 35 men’s and women’s looks — a denim couture collection blending underground energy with bold, sculptural drapery and powerful silhouettes.
Also from Vietnam, 21SIX unveiled a breathtaking handcrafted collection inspired by Marine Fauna, showcasing impeccable detailing and imaginative artistry.
Viceta Wang, a Melbourne-based Australian designer already well known in Australia and previously featured at Shanghai Fashion Week, presented a soft pastel collection — feminine, nostalgic, and exquisitely tailored, with standout blazers finished in visible stitched detailing.
Returning to the Paris stage for the second time, Tracy Couture impressed once again with 35 couture evening looks, reaffirming the brand’s dedication to handcraft and elegance.
Vietnamese designer Ha Linh Thu made her Paris debut with a folkloric collection deeply rooted in Vietnamese heritage — rich in velvet, bright colors, and cultural symbolism.
The day concluded with Veronika Jeanvie’s striking new collection, Black and White — bold, provocative, and impossibly elegant, leaving the audience captivated.
Day 2 — October 2: A Symphony of Global Voices
The second day celebrated international fashion in its purest form, uniting designers from Kazakhstan, Belarus, Vietnam, Thailand, Brazil, Qatar, Croatia, Russia, France, China, and beyond.
Among the highlights was Linh Nga Couture, a Vietnamese couture house that stunned the audience with 25 sparkling evening gowns, each radiating glamour and sophistication.
Anaya Collection, the Dubai-based brand beloved across the Middle East, transported guests to the Balearic Islands with a breathtaking series of shell-inspired silhouettes, intricate drapery, and opulent fabrics — true haute craftsmanship.
Returning designer Val, by Valeria Croatto, evolved beyond her signature leatherwork, introducing silk and lace to soften her structured shapes — a fascinating fusion of strength and delicacy.
From Thailand, Tube Gallery once again delivered a poetic, emotionally charged runway. The show opened with legendary Thai supermodel Metinee Kingpayome — an icon and “mother” of Thai modeling — setting the tone for a dreamy, theatrical presentation.
Vellachor reimagined bridal couture through modern lines and bold details, while Brazilian designer Ivanildo Nunesbrought music, emotion, and cultural storytelling that moved the audience to tears.
Making their Paris debut, the Russian brand Autentiments introduced an exclusive capsule of eight black-and-white looks — sleek, sensual, and distinctly Parisian in attitude.
Dana Riad, a designer from Qatar with Palestinian roots, presented an absolutely mind-blowing collection — an unexpected fusion of underground energy and couture elegance. Her looks, both rebellious and sophisticated, seemed almost out of place amid the gilded walls of Hôtel Le Marois — yet somehow fit perfectly, creating one of the most striking contrasts of the entire week.
Kocareva presented a captivating line of evening and lace dresses adorned with stones, complemented by cinematic statement headpieces and voluminous, sculpted skirts.
The evening finale belonged to Manzoni, a Chinese brand whose refined collection showcased taffeta and jacquard fabrics traditionally reserved for Japanese imperial garments — an opulent close to a magnificent day.
Day 3 — October 3: Craftsmanship, Emotion, and Purpose
The third day opened with Kazakh brand Kie by Nurgul Utep, known for its exceptional jewelry-inspired creations. Each look featured handcrafted designs adorned with massive natural emeralds set in intricate gold frameworks — a dazzling homage to Kazakhstan’s artistic heritage.
From Kurdistan, Nukkla unveiled an ethereal bridal collection, filled with emotion, romance, and flowing silhouettes.
SADF from Saudi Arabia enveloped the runway in cashmere luxury, presenting a sophisticated collection of men’s and women’s fashion defined by purity, comfort, and refinement.
Soutelo Atelier, representing Colombia, brought an explosion of color and sparkle — radiant, gemstone-encrusted dresses that shimmered with joyful energy.
Closing the runway program, Anna Soul from Ukraine presented a children’s fashion collection, a touching and symbolic finale from Paris Fashion Air — a gesture of optimism and creativity dedicated to the next generation.
The day ended with a charity dinner organized by Paris Fashion Air, supporting a global initiative for wildlife protection and the fight against plastic pollution, underlining the event’s message of responsibility and sustainability in fashion.
Paris Fashion Air once again proved that fashion is not only about beauty — it’s about dialogue, culture, and purpose. Three days, 25 designers, and 22 countries — united by one vision: celebrating creativity without borders.
