In a bold and breathtaking conclusion to Yves Saint Laurent Beauty’s celebrated “Libre Flowers & Flames” campaign, Bianca Jagger @biancajagger —a supermodel turned renowned human rights advocate—takes center stage. Set against the glittering expanse of Los Angeles’s skyline, Jagger embodies YSL’s essence of unapologetic freedom and defiance. Draped in monochromatic elegance, she clutches the Libre Flowers & Flames fragrance, her poised presence commanding both strength and grace.
A Campaign Rooted in Feminine Power
The “Libre Flowers & Flames” campaign, captured by the visionary Tyler Mitchell, has been a year-long celebration of empowered women. Each chapter brought a distinct personality, voice, and perspective to the forefront, highlighting the multifaceted nature of modern femininity. With global ambassador Dua Lipa, Hailey Bieber, Precious Lee, and now Bianca Jagger, the campaign has explored the bold contrasts between fragility and ferocity—qualities that define YSL’s iconic fragrance.
At the heart of the Libre fragrance is its signature lily accord, a floral masterpiece blending delicate petals with an intensity that speaks to YSL’s ethos of pushing boundaries. In Flowers & Flames, this signature is elevated into a fiery expression of individuality and freedom—an olfactory ode to women who live without compromise.
Jagger’s Iconic Presence
As the finale’s muse, Bianca Jagger brings decades of activism and elegance to the campaign. Her dual identity as a cultural icon of the ‘70s and a lifelong advocate for justice aligns seamlessly with the Libre philosophy. Through her poised presence in this campaign, she sends a resounding message: the modern woman is as commanding in her grace as she is in her pursuit of freedom and justice.
“Freedom is more than a concept; it is a state of mind, an unapologetic way of living,” Jagger’s presence seems to echo, perfectly aligned with the fragrance’s fiery essence.
A Celebration of Liberation
The Flowers & Flames series goes beyond aesthetics. Each ambassador—Dua Lipa’s confident sensuality, Hailey Bieber’s polished simplicity, Precious Lee’s unapologetic boldness, and Bianca Jagger’s timeless poise—has illuminated the many dimensions of strength and femininity. Together, they weave a tapestry of modern liberation, perfectly encapsulated by Libre’s captivating scent.
As Bianca Jagger closes the campaign on a high note, YSL Beauty reinforces its commitment to empowering women, urging them to embrace their inner flames and bloom without limits. The grand finale isn’t just a visual statement—it’s a call to live boldly, authentically, and freely.
