Prada is making waves in the South Korean entertainment world with its latest brand ambassador, actor Byeon Wooseok. Known for his captivating performance as Ryu Sun-jae in the hit time-slip series Lovely Runner, Wooseok’s star power has been on a steep rise, pulling in fans from across Asia and beyond. With a staggering 11.4 million Instagram followers, he’s quickly become one of the most influential young actors in the industry.
The 33-year-old actor showcased his fashion prowess at Prada’s men’s spring 2025 show in Milan this past June, effortlessly embodying the brand’s sleek, modern style. Dressed in tailored pants, a thick woolen knit, and a side-buckled white leather belt, Wooseok added his own sophisticated twist to Prada’s aesthetic. His appointment as a Prada ambassador signals the brand’s commitment to connecting with the South Korean market and its burgeoning influence on global fashion.
This partnership with Wooseok highlights Prada’s strategic embrace of fresh, international talent and cements his place as a new icon in luxury fashion.
