Let’s talk DOUBLET @__doublet__ , Masayuki Ino’s mischievously mindful Japanese label founded in 2015. It plays fast and loose with creativity — think playful designs that still pack a thought‑provoking punch.
Embracing Gratitude: The “Itadakimasu” Moment
At Paris Men’s Fashion Week, DOUBLET dropped “いただきます / Itadakimasu” — a phrase whispered before meals to thank Earth, food, and the folks who made it all possible. But Ino didn’t just whisper it… he stitched it into scarves, sweaters, and suits. Fashion that bows before life? Yes, please.
From Nets to Neat: Eco‑Material Makeover
Rather than flashy fabric, Ino sourced real‑world stuff: fishing nets upcycled after golden eye snapper seasons, fish leather from Kochi’s ports, eggshell membranes repurposed into shirt fabrics, and game leather that says “hunt sustainably, wear thoughtfully.” Oh, and Sky High Farm inspired it all — an urban farm that’s all heart, not hype.
Rethinking Luxury, One Stitch at a Time
Ino flipped the script: luxury isn’t silk or shine—it’s story, soul, and sustainability. He asked us to question: “What makes a material good? What is true luxury?” Turns out, it’s integrity—for Earth and craft.
Show Highlights: Earthy, Edgy, Expressive
Picture a nets‑knit sweater, cozy yet conscious. A soil‑dyed suit, where Earth literally dyes your threads. A tee with eggshelly prints, quirky and contemplative. Every piece whispers the Itadakimasu mantra.
Why It Matters
This collection isn’t preachy; it’s playful. It nudges you to look at your clothes and go, “Hey, who made this? What was it before me?” Ino says thank‑you to all unseen hands—so you can, too.
Photo: Courtesy of DOUBLET
