Florida Men’s Fashion Week (FMFW) returns this season with an expanded two-day format, taking place on May 27–28 across two distinct venues in Miami – each presenting a completely different vision of contemporary menswear. The event will be broadcast exclusively by media partner VUGA TV, bringing FMFW to a global audience.
On May 27, FMFW opens at Skatebird Miami, transforming the skate park into a high-energy runway environment. This first day focuses on a bold, urban aesthetic — where street culture, movement, and raw expression meet fashion.
On May 28, the experience shifts to Hilton Miami Aventura, where the atmosphere evolves into a refined resort setting. The second day will highlight swimwear and resort collections, alongside a curated art exhibition, creating a space where fashion and contemporary art intersect. The exhibition also serves as a prelude to the upcoming Art Basel season, offering artists an opportunity to present their work within a fashion-driven context.
A Season Defined by Collaboration
Known as an international platform for emerging talent and cross-industry collaborations, FMFW continues to push boundaries this season with one of its most impactful partnerships to date.
In a standout moment of the program, finalists, contestants and participants from Beast Games Season 2 will take part in the runway, walking for Smart Swim Suits.
Set to premiere on January 7, 2026 on Prime Video, Beast Games Season 2 features 200 contestants competing under the “Strong vs. Smart” concept for a $5 million prize, with episodes streaming globally across more than 240 countries.
Their presence on the FMFW runway introduces a new kind of energy – where entertainment, performance, and fashion converge.
Smart Swim Suits – “Planet Earth” Collection
One of the key highlights of the season is the presentation of the Smart Swim Suits 2026/2027 “Planet Earth” collection, introduced on the runway by Beast Games finalists.
The collection explores the relationship between humanity and nature, drawing inspiration from the fundamental elements of the planet – land, forests, wildlife, and the ocean.
A central part of the collection, “Ocean Beauty,” was created in support of Schmidt Ocean Institute × Nekton, as part of the global Ocean Rising initiative, raising awareness around ocean conservation and the future of marine ecosystems.
Blending innovation, sustainability, and design, the collection positions fashion not only as a visual language, but as a platform for environmental dialogue.
About Florida Men’s Fashion Week
Florida Men’s Fashion Week continues to establish itself as a global platform for emerging designers, creative collaborations, and cultural exchange – connecting fashion with art, media, and new audiences.
VUGA TV, a longstanding media partner of Florida Men’s Fashion Week, will once again provide exclusive broadcast coverage of the event, bringing the runway experience to audiences worldwide through its channel. Viewers will be able to watch the full fashion show alongside an exclusive behind-the-scenes report, capturing the energy, the designers, and the cultural significance of this season’s edition.
“Fashion is more than clothing — it is a language of identity, culture, and self-expression. Events like Florida Men’s Fashion Week remind us that the runway is a stage where art, innovation, and individuality come together,” said Valentina Varnavatskaya.
“VUGA TV broadcasts iconic Hollywood films — the entire Harry Potter collection, movies starring Tom Cruise, Johnny Depp, and many other top-tier artists — and alongside that world-class entertainment, we are proud to bring Florida Men’s Fashion Week to a global audience. Fashion is as powerful as cinema, and we are thrilled to showcase FMFW to the world,” said Victoria Unikel, President of VUGA TV.
This season also continues the Florida Supports Florida initiative – a program originally introduced by the founders of FMFW. Through this initiative, selected local designers are supported on a fully funded basis, receiving the opportunity to showcase their collections free of charge. The program is designed to empower emerging talent by removing financial barriers and providing a professional platform for new voices in fashion.
The official calendar of participating designers will be announced on May 1, while applications are currently open. Designers can apply through the official FMFW website to be considered for the upcoming season.
May 27–28, Miami
Two locations. Two concepts. One vision.
