The Italian fashion powerhouse Versace @versace has unveiled Grammy-nominated singer and songwriter Sabrina Carpenter @sabrinacarpenter as the face of its latest Biggie eyewear campaign. Paying homage to the late rap legend Notorious B.I.G., after whom the collection is named, the campaign captures the rebellious and iconic spirit of Versace through a modern lens.
The sleek frames, synonymous with bold confidence and timeless glamour, find a perfect muse in Sabrina Carpenter, whose artistry and style have made her a global sensation. Sharing the spotlight with Alexandre, a rising star, the campaign celebrates Versace’s enduring legacy while connecting with new generations of rule-breakers.
“I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses,” said Donatella Versace @donatella_versace, chief creative officer. “From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit.”
The Biggie eyewear collection offers a nod to the past while standing boldly in the present, embodying the essence of boundary-pushing individuality. With Carpenter at its helm, this campaign proves that some legacies are not just remembered—they’re redefined.
