Ekaterina Savitskaya

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Award-winning stylist and founder of the Paris School of Style with over 20 years of fashion industry experience. Worked with top brands such as Cosmopolitan, L’Etoile, Bosco Di Ciliegi, Vivienne Sabó and others.

ZARA. How Did A Brand That Copies Luxury Surpass Luxury Brands In Relevance And Popularity?

ZARA. How did a brand that copies luxury surpass luxury brands in relevance and popularity?

Top-10 Hottest Fashion Trends from Paris and Milan 2025

Milan and Paris Fashion Weeks aren’t just about showcasing new collections—they’re a forecast of future style, setting the key trends that will shape wardrobes...

Why Trends NOT IN TREND? How Have Fashion Changed Now?

Have you noticed the shift towards a more democratic fashion trend? Both extremes—from wide to narrow, long to short, lavish luxury to minimalist simplicity—find...

The Chase For A Birkin. Prestigious Or Degrading?

You walk into a store, see a dress or a bag, go to the cashier, pay the required amount and leave with your purchase...

Mocha Mousse: How to Style the Most Fashionable Color of 2025?

The Pantone Color Institute has chosen the next year's most fashionable color, and it is "Mocha Mousse." The institute selects a color based on...

How Тo Сhoose a Stylish and Budget-friendly Outfit for a Party?

Choosing a stylish and budget-friendly outfit for a party can be a challenge, but it's definitely doable with the right approach. Here are some...

Keep exploring

Why Trends NOT IN TREND? How Have Fashion Changed Now?

Have you noticed the shift towards a more democratic fashion trend? Both extremes—from wide...

The Chase For A Birkin. Prestigious Or Degrading?

You walk into a store, see a dress or a bag, go to the...

Mocha Mousse: How to Style the Most Fashionable Color of 2025?

The Pantone Color Institute has chosen the next year's most fashionable color, and it...

How Тo Сhoose a Stylish and Budget-friendly Outfit for a Party?

Choosing a stylish and budget-friendly outfit for a party can be a challenge, but...
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Latest articles

America Should Spend More on DARPA. I’m Publishing My Heavy-Lift Design to Help.

DARPA’s 4:1 heavy-lift goal could reshape drones, logistics, and defense. Gene Avakyan explains why America should invest more, and why Edison Aerospace is publishing its engineering paper free for reuse.

Paris Couture’s Fall 2026 Runways Made Fashion Feel Strange, Human, and Useful Again

Fall 2026 couture turned the runway back toward craft, draping, body-conscious silhouettes, and useful weirdness. Here is why the Paris shows still matter beyond the first photo.

Rihanna’s Surprise Jay-Z Stage Return Turned Capris, Legacy Concerts, and Celebrity Timing Into the Week’s Big Entertainment Lesson

Rihanna joined Jay-Z at Yankee Stadium, creating a celebrity moment that mixed music nostalgia, stage timing, and one very debated summer fashion trend.

Jennifer Lopez Made Wimbledon Hat Etiquette the Most Useful Celebrity Style Debate of Summer

Jennifer Lopez turned Wimbledon into a celebrity style lesson with an oversized hat that looked glamorous and sparked a practical etiquette debate.