In a move that highlights the growing intersection of luxury fashion and Indian culture, Dior has officially named Bollywood actress Sonam Kapoor as its newest brand ambassador. Known for her bold fashion statements and cinematic flair, Kapoor will be representing the collections crafted by Dior’s creative director, Maria Grazia Chiuri, making her a key figure in the fashion house’s latest efforts to deepen its ties with India’s rapidly expanding luxury market.
Kapoor, a celebrated actress, producer, and fashion icon, is no stranger to the world of high fashion. The daughter of actor and producer Anil Kapoor and costume designer Sunita Kapoor, she has long embraced style as an art form, often experimenting with daring looks on and off the red carpet. Now, her partnership with Dior brings her sartorial journey to an international stage, where she will embody the “audacity, grace, and elegance” synonymous with the brand.
“It’s a beautiful cultural synergy,” Kapoor stated in an interview with WWD. She expressed her excitement at becoming a part of Dior’s illustrious story, one that she believes aligns with India’s rich heritage and the brand’s tradition of pushing creative boundaries. Her recent appearance at Dior’s Paris show created a media buzz, generating $2.7 million in impact, further cementing her influence as a global style icon.
With Sonam Kapoor at the forefront, Dior aims to engage with a broader audience in India, a market whose luxury segment is flourishing. The collaboration not only spotlights Kapoor’s international appeal but also reinforces Dior’s longstanding cultural connection with India, which has been woven into the brand’s legacy since its inception.
As Kapoor steps into this prestigious role, she is set to bring a blend of Bollywood allure and Parisian sophistication to Dior’s campaigns, making waves in the world of haute couture and beyond.
Credit 📷: @sonamkapoor
