Khloé Kardashian is bringing her signature style to the world of fragrance, with her highly anticipated debut collection, XO Khloé, set to launch in partnership with Luxe Brands. Marking a significant milestone in her entrepreneurial journey, the first fragrance from the collection will make its grand debut at Harrods in the U.K. on November 25 and arrive at Ulta Beauty locations across the U.S. on December 1. Priced between $58 and $78, the scent captures Khloé’s vision of modern luxury and timeless elegance.
Years of development have gone into creating XO Khloé. The fragrance opens with crystalline top notes of rose petals, lavender, and sage blossom, leading to a heart of orange blossom water, praline, and juicy peach. The base reveals warm and captivating notes of tonka bean, soft wood, and sensual musks. This unique blend was crafted with the expertise of master perfumers Alberto Morillas and Clement Gavarry from Firmenich, ensuring every note reflects Khloé’s aesthetic sensibilities.
Khloé offered fans a sneak peek of the collection on Instagram, captioning a series of photos with “XO Khloé coming soon.” While the details of the collection had been carefully guarded, beauty insiders at Trendmood have hinted at Kardashian’s expansive vision for the brand, suggesting that XO Khloé may extend beyond traditional eau de parfums into candles, lotions, and body mists.
This new chapter in Khloé Kardashian’s business portfolio demonstrates her hands-on approach and personal connection to each project. Reflecting on her journey with WWD, she shared, “I’m older, I’m wiser. In business, I don’t look to loan my name out to someone. I’m really hands-on and controlling, which I take as a compliment.”
As fans eagerly await the release, Kardashian’s passion for crafting scents that balance classic florals with sensual musks remains at the forefront. Stay tuned for more from XO Khloé as this new venture unfolds.
