Kim Petras, Kim Ye-Ji, and Romeo Beckham showcase Balenciaga’s edgy approach to timeless design.
Balenciaga’s Latest Campaign: A Collision of Luxury and Reality
Balenciaga @balenciaga has once again redefined the boundaries of high fashion with its latest campaign, orchestrated by creative director Demna and brought to life through the lens of Juergen Teller. This time, Demna trades pristine runways for the raw reality of Parisian street corners, where weathered furniture—worn chairs, tattered sofas, and scuffed recliners—creates a backdrop that feels unapologetically real.
The campaign features an ensemble of distinct personalities: Kim Ye-Ji, the Olympic sharpshooter with precision to match Balenciaga’s sharp silhouettes; Romeo Beckham, the rising athlete and model hybrid; Kim Petras, the unstoppable pop powerhouse; and a supporting cast of top models, including Sua Lee, Khadim Sock, and Akolde Meen. Each individual embodies a quiet rebellion, lounging effortlessly on these seemingly discarded relics as though they’ve casually claimed a stranger’s curb.
This contrast—luxury pieces juxtaposed with frayed upholstery—makes a subtle but powerful statement. Balenciaga’s Hampton Carry All bag, with its clean structure, and the compact Hourglass Pochette stand out as stars of the campaign, showcasing how the brand’s designs remain sleek and versatile amidst chaos. It’s a reflection of Demna’s ongoing exploration of authenticity, celebrating imperfection in a world that often demands polished perfection.
In Demna’s vision, luxury isn’t loud; it’s self-assured. Balenciaga’s stripped-back, quiet aesthetic reminds us that the most compelling style doesn’t need to shout—it simply exists. The campaign is a bold snapshot of now: raw, relatable, and unmistakably Balenciaga.
Fashion isn’t just about perfection. Balenciaga reminds us it’s about telling a story.
